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Research for Your Marketing
Knowledge is Power
Marketing research helps you understand your competitive position, spot opportunities, lessen risks and take better decisions. |
Writing a Mailshot
You Can Do It
Most businesses send out mailshots several times a year, whether they are large-scale mailings or batches of individualised letters to a dozen key customers at a time. |
New Product Development
Something New
A ‘new product’ can be a product or a service. It can be the next revolutionary computer chip or a new holiday package put together by a travel agent. The point is, it is new so it is often risky. |
Motivating Employees
You Can’t Afford Not To
Most employees spend less than half their time at work being genuinely productive. For the business owner, this is frustrating and expensive. |
Key Issues in Running Your Business
Your Guide to Success
‘I haven’t got the time to sort out my priorities’ ~ that’s the cry of so many owner-managers submerged in the day-to-day demands of running a business |
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