2nd October 2019 | Planning Your Marketing

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Every marketing activity you undertake should help you to achieve at least one of the four results below - which, in turn, will lead to increased profitability.

You retain your existing customers, provided they contribute to your profitability.

• A poor retention rate means you have to spend heavily on promotion and sales, to replace the customers you have lost.

Your customers make larger purchases.

• Replacing two £1000 orders with a single order for £2000 improves your profitability, as you halve the cost of selling and administration in your business.

Your customers purchase more products from your range.

• It is generally much easier, and therefore more profitable, to make an additional sale to an existing customer than to make a first sale to a new customer.

You win new customers.

• ​Identify your best customers and target new customers with similar buying profiles.

Market Route Mapping can help you develop and market your business.  To find out how, please contact Market Route Mapping to arrange a FREE consultation.
Your route to being more: Visible | Serviceable | Profitable.