The Three Box Solution: Innovate and Execute
How do you meet the performance requirements of your existing business—one that is still thriving—while dramatically reinventing it?
How do you envision a change in your current business model before a crisis forces you to abandon it?
Innovation guru Vijay Govindarajan expands the leader's innovation tool kit with a simple and proven method for allocating the organization's energy, time, and resources—in balanced measure—across what he calls "the three boxes": Box 1: The present—Manage the core business at peak profitability; Box 2: The past—Abandon ideas, practices, and attitudes that could inhibit innovation; Box 3: The future—Convert breakthrough ideas into new products and businesses. This book solves once and for all the practical dilemma of how to align an organization on the critical but competing demands of innovation.
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