Strategies are means to ends. All organisations, large and small, profit-seeking and not-for-profit, private and public sector have a purpose which may or may not be articulated in the form of a mission and/or vision statement. Strategies relate to the pursuit of this purpose. Strategies must be created and implemented, and it is these issues which are addressed by Market Route Mapping.
This introduces a number of important issues. Amongst them are:
Either think about or discuss with us further what you think the key messages are in relation to these issues. Contact us.
Far too many companies either have no goals at all, other than cost reduction, or their boss hides them in his head. There's no hope for companies in the UK unless more top managements accept the need for a widely communicated set of clear objectives. ~ Peter Beck, ex-Chairman, The Strategic Planning Society