Is Your Marketing Out of Date?

Image - History.com

1. During the '90's, when I had my 1st start-up business, the world was indeed a very different place to what I know now.
   
   Hardly any small businesses had a website, some never had email to use regularly and marketing was very much done the 'old school' way.
   
   Here's a thought provoking question: are you still doing 'old school' marketing or are you taking advantage of the latest technology?
   
   Let me show you an example:
   
   I would start a mailing list and write a letter or mailshot, get it designed and printed (using the best method available) and then mail it out to the list.
   
   If I was organised, the designer and printer would all be in contact with each other by phone and I could get it done and mailed out a month later.
   
   The mail would arrive on my prospective customers about a week later and would wait a following week for a response.  All sounds great?
   
   It's 2014, fast forward...
   
   This is how it now looks, using 'modern marketing' and new technology.
   
• Use Google, Facebook and LinkedIn to find people interested in what you do.
• Send them to a website specifically designed to turn visitors into prospects.
• Use video instead of long copy to improve the conversion process and use the video to shorten the buying cycle.
• All the prospects go into an email system and are automatically followed up – again and again.
• Some become customers immediately, the rest keep getting emails until they become customers or unsubscribe.
• Engage with the prospects and customers on social media.

#Visibility #Serviceable #Profitable