Marketing

In a Nutshell

by Jane Galbraith

Marketing is a lot less complicated then you may have been led to believe.

Essentially, marketing is:

• Identifying your target market (those people who want your product or service, that you can reach easily, and who can afford your product/service)
• Discovering the needs and / or wants of your target audience
• Developing and then executing a plan to create a relevant and unique offering
• Creating and retaining loyal customers who actively engage with your brand.

In other words, marketing is about creating a positive relationship with your target audience.

Most importantly, marketing is essential for your business.  Without it, your business is going to struggle to stay afloat.  Here's our top tips to grow your business and increase your profits:

1. Understand the buying cycle.
2. Create a product or service that suits your customer.
3. You can't sell to everyone.
4. Concentrate on your target market.
5. You can have more than one target market.

Stay committed and stick to your objectives if you can.  Any problems with how to check your business marketing strategy, you can email info@marketroutemapping.co.uk.

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