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Marketing Mastery

25/2/2014

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by Jane Galbraith
As long as you keep the following objectives in mind, your marketing can do wonders for your business.  Remember, you want to:

  • Build rapport with your existing client base.
  • Establish credibility with new prospects.
  • Showcase your expertise in your specific area/industry.
  • Inform your reader about a product/service you offer.
  • Incite ACTION among your readers, whether it's buying your product/service or reaching out to you to learn more.
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