Marketing Mastery

by Jane Galbraith

As long as you keep the following objectives in mind, your marketing can do wonders for your business.  Remember, you want to:


• Build rapport with your existing client base.
• Establish credibility with new prospects.
• Showcase your expertise in your specific area/industry.
• Inform your reader about a product/service you offer.
• Incite ACTION among your readers, whether it's buying your product/service or reaching out to you to learn more.