Understand Your Customer
Knowing such things as your customers' gender, age, occupation, income,
lifestyle and attitudes can help with your marketing and sales plans. But
knowing what they think of your products and service and how they rate you
against your competitors will enable you improve your business' offering.
To target your customers successfully, you should know as much about their
buying habits as possible.
Carrying out customer research on loyalty, satisfaction and service can make a big difference to your business. If you know how your existing and potential customers make their buying decisions, you can adapt your sales methods to fit their needs.
So by understanding your customers and their buying habits can sell help you sell more effectively, compete with other suppliers, target new customers and identify new opportunities.
Do you need help with your Market Research? I can often shed some light on how to get one started and make your results a bit clearer to understand!