Time to Put the Kettle on...

by JanieG-MRM

and Understand the Buying Cycle

One of the things we get to look at with our clients is how their customers buy or purchase products.  To understand a little more about their business we get to see in detail why they buy using this business tool.

The buying cycle is the process business prospects or clients go through when they realise they've got a problem that needs fixing or a want that must be satisfied.  It has six main stages:

• Recognising there's a problem/want

• Searching for solutions to the problem/want
• Creating a shortlist of solutions then picking one
• Finding suppliers who provide the chosen solution.  Selecting one supplier
• Making a purchase/hiring the service provider
• Recommending that supplier

This is how it looks, see below:

What results from using this business tool is that our clients find their target market.  Your target market consists of your ideal customers - those very same people who are looking for a product or service like yours to solve their problem.

If you can delivery that consistently then your business will flourish, otherwise your business or marketing plan and ultimately, your business will fail.

At Market Route Mapping, we're happy to help with a complimentary survey.  Check it out!